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Designing microsites for simplicity and usability | Jonny Martyr – UX / Design / Music
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WESTPAC

Bicentennial Foundation Website



Westpac needed a place for students to find information about their Bicentennial Foundation scholarships, but their current site was content-light and campaign driven.

Initial user research and competitive analysis revealed that prospective students have to navigate a complex tangle of different websites in order to find scholarships relevant to them, so presenting information quickly and cleanly would be key to a successful design.

I worked closely with the project’s Art Director to define a style that would be clean and beautiful, whilst remaining usable and information-rich.