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WESTPAC
Bicentennial Foundation Website
Westpac needed a place for students to find information about their Bicentennial Foundation scholarships, but their current site was content-light and campaign driven.
Initial user research and competitive analysis revealed that prospective students have to navigate a complex tangle of different websites in order to find scholarships relevant to them, so presenting information quickly and cleanly would be key to a successful design.
I worked closely with the project’s Art Director to define a style that would be clean and beautiful, whilst remaining usable and information-rich.